Local SEO is how you show up when someone in Tirana searches for services near them. If you are a restaurant in Blloku, a clinic in Komuna e Parisit, or a hotel near Skanderbeg Square, local visibility is your highest-intent traffic.
Quick wins in 7 days
- Claim and fully complete your Google Business Profile.
- Fix mismatched phone numbers and addresses.
- Add 10+ fresh photos and a weekly update.
1. Optimize your Google Business Profile
This is your most important local asset. Complete every field, select the correct primary category, and keep your business hours accurate.
- Use a clear business name that matches signage.
- Add a short service description with your main keyword.
- Upload interior, exterior, and product photos.
- Post weekly updates to keep the profile fresh.
2. Fix NAP consistency everywhere
NAP stands for Name, Address, Phone. Google trusts businesses with consistent details across the web. One mismatch can weaken your local rankings.
- Match your website footer with your Google listing.
- Update Facebook, Instagram, and local directories.
- Use the same format for street names and phone numbers.
3. Strengthen on-page local signals
Your homepage and service pages should mention your city and service area naturally. Add location context to headings and supporting copy.
- Include Tirana in your title and H1 where relevant.
- Add a short section about the neighborhoods you serve.
- Embed a Google Map on your contact page.
4. Build a review engine
Reviews are both a ranking factor and a conversion driver. Aim for steady, authentic reviews instead of big bursts.
- Ask happy customers within 48 hours of delivery.
- Respond to every review in a professional tone.
- Highlight reviews on your site for trust.
5. Earn local links
Local links are strong signals of relevance. Partner with local organizations and earn mentions on Albanian sites.
- List your business in reputable Albanian directories.
- Sponsor local events or community initiatives.
- Contribute guest articles to local blogs.
6. Track results and iterate
Use data to refine your effort. Search Console and Google Business Profile insights tell you what is working.
- Monitor branded vs. non-branded queries.
- Track calls and direction requests from Maps.
- Update pages that show impressions but low clicks.
Key takeaway
If you do only three things: complete your Google Business Profile, fix NAP consistency, and collect steady reviews. Those alone can move you into the local map pack.